If you're curious on the effectiveness of AXE body spray here are a couple of stories of young boys spraying the stuff and attracting more than just the attention of the girls that they're after.
Axe Body Spray was launched in the U.S. in 2002 with six supposedly game-changing fragrances (Apollo, Kilo, Phoenix, Tsunami, Voodoo) and and by launched I mean launched! Those commercials swore that if you walked past a girl with their fragrance on that they would become powerless clamoring all over, bumping into each other and stationary objects around them trying to get to you.