McDonald’s To Replace Dollar Menu With Dollar-And-Up Menu
Looking to enjoy the Dollar Menu? Better enjoy it before November. Mcdonald’s nationwide is replacing it with the “Dollar-And-Up Menu”.
According to Advertising Age, McDonald’s is changing its Dollar Menu and renaming it. This move will allow them to add pricier items to this new menu.
The company’s CEO Don Thompson said on its third-quarter earnings call Monday morning that the menu will be rolled out nationally and supported by national advertising dollars. He did not supply details on when the menu would launch, but a spokeswoman confirmed that “all restaurants are selling the Dollar Menu & More on Nov. 4,” with advertising launching Nov. 11. Omnicom’s DDB Chicago is McDonald’s lead creative agency.
This new menu will keep some of the same favorites of the dollar menu, but will add more options that will range from $1 to $2. Also expect to find items like the 20-piece McNugget around the $5 mark on this new menu.