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Introducing The Heineken Sub- A New Beer Cooler For 2014

Craig Barritt/Getty Images for Heineken

Looking to store your Heineken in a pretty cool cooler? Look no further than the Heineken Sub for 2014. 

This new cooler looks like a Submarine, and it will catch the eye of men all over. I don’t drink much Heineken but I may reconsider after checking this cooler out.

Planning on a 2014 launch, the new beer cooler will most likely take over the home brew market. It replaces the current beer tower and is equipped with a dispenser, a mixer and a foam and drip tray. To drink beer at home you will need to buy special mini kegs that will last you anywhere from 1-2 weeks from the time of opening.”

What types of beer can you enjoy in this new keg? According to Classy Bro, fans can expect to find 5 beer types available at the launch: Classic, Italian, Belgian, French and Mexican.

The Sub will also have a website which will allow consumers to discover the concept, and shop online for beers from Heineken’s portfolio. Pretty cool right?

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